Services

RURAL MARKETING

Communication that meets communities on the ground.

Smriti turns central campaign strategy into locally relevant outreach—combining mobility, performance, demonstration and disciplined field operations.

LED and promotional van campaigns
Nukkad natak and folk communication
Product demonstrations and sampling
Village-level engagement formats
GPS monitoring, documentation and reporting

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A presenter addresses a seated village audience beside an LED campaign van at dusk — “ We don’t just produce films. We create stories people remember.

5 case studies

Selected work

CASE STUDY / 01

Viksit Bharat Sankalp Yatra

IEC Van Campaign

Aerial view of IEC campaign vans parked in formation on open ground

Villagers gathered in front of a branded IEC van screening

Client: Central Bureau of Communication (CBC)
Campaign: Viksit Bharat Sankalp Yatra
Objective: Promote flagship Government schemes through rural outreach.
Solution: IEC Raths/Van Campaign with field-level awareness activities.
Scale: 200+ IEC Raths across MP, Gujarat, Maharashtra & Chhattisgarh, covering Gram Panchayats.
Impact: Large-scale rural outreach and awareness of Government schemes.

CASE STUDY / 02

Watershed Outreach Campaign (WDC-PMKSY 2.0)

IEC Van Campaign

Mobile outreach van with an open display panel in a rural settlement

Community members watching a watershed awareness presentation

Client: Central Bureau of Communication (CBC)
Campaign: Watershed Outreach Campaign (WDC-PMKSY 2.0)
Objective: Create awareness about watershed development and PMKSY initiatives in rural communities.
Solution: Mobile outreach campaign using vans for awareness, communication, and community engagement.
Scale: 23 Mobile Vans | 1,350+ Campaign Days | 11 States.
Impact: Reached diverse rural communities and strengthened awareness of watershed development initiatives.

CASE STUDY / 03

Yashasvi Sarpanch Samman Campaign

Rural Van Activation - Influencer Felicitation

Sarpanch felicitation ceremony at an UltraTech rural van activation

Village leaders being honoured on stage during the campaign

Client: UltraTech Cement Ltd.
Campaign: Yashasvi Sarpanch Samman Campaign
Objective: Recognize and honour outstanding Sarpanches and strengthen UltraTech’s rural connect.
Solution: Multi-state rural campaign with Sarpanch felicitation and community engagement.
Scale: 5 States | 100+ Districts | 2,000+ Villages | 1100+ Sarpanches | 850+ Days.
Impact: Strengthened rural engagement and UltraTech’s presence in rural communities.

CASE STUDY / 04

Yuvo Tech+ Mobile Product Launch

Rural Van Activation - Launch Activity

Backlit tractor-mounted mobile launch vehicle for the Yuvo Tech+ range

Farmers inspecting a new tractor during a rural launch activation

Client: Mahindra & Mahindra Ltd
Campaign: Yuvo Tech+ Mobile Product Launch
Objective: Launch the new Yuvo Tech+ tractor range across rural Madhya Pradesh.
Solution: Backlit tractor-mounted mobile launch vehicle with field activations and product demonstrations.
Scale: 200+ Mobile Product Launches across rural MP.
Impact: Generated strong rural visibility, product awareness, and customer enquiries.

CASE STUDY / 05

Har Gaon Mein Trax

Engagement Activity - Nukkad Natak

Nukkad natak performers in front of a branded Force Trax vehicle

Rural audience watching a street-theatre performance

Client: Force Motors Ltd.
Campaign: Har Gaon Mein Trax
Objective: Promote the new Force Trax and generate rural customer enquiries.
Solution: Branded mobile vehicle with Nukkad Natak artists and engaging rural activations.
Scale: 8 States | 800+ Villages | 6,500+ Enquiries | 900+ Hot Enquiries.
Impact: Increased rural visibility, strengthened dealer engagement, and generated strong sales leads for Force Trax.

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